Founding group. About 20 spots.
Transform your body in 8 weeks. With a real plan, a real coach, and a group that has your back.
The First Challenge starts Monday, September 14. You get a meal plan and training program written just for you, weekly check-ins, and a community that keeps you going, all in one simple app.
Join for $997Founding price. Later challenges will be $1497.
What you get
A meal plan written just for you
Not a template. Your coach reads your answers about your goals, your schedule, and the foods you like, then writes your plan by hand. Updated again at week 4.
A training program built for your life
Gym or home, 3 days or 5. Your program fits the equipment and the time you actually have.
A coach who checks your progress
Weekly check-ins with photos and weight. At week 4 your coach reviews everything and updates both plans.
A community doing it with you
Everyone in your group starts the same day and finishes the same day. You will not do this alone.
Simple daily tracking
Two taps a day: did you train, did you eat on plan. That's it. No food logging apps, no counting every bite.
Weekly videos and guides
Form videos, cook-with-me videos, an eating out cheat sheet, and a grocery playbook. New content unlocks every week.
How it works
- 1
Join today and answer a short set of questions about your goals, your schedule, and your food. It takes about 10 minutes.
- 2
Jeff, your coach, writes your personal meal plan and training program. Both are in the app before day one.
- 3
Show up for 8 weeks. Train, eat on plan, tap your daily log, and check in once a week with a photo and your weight.
- 4
At week 4, your coach reviews your progress and updates both plans so you keep moving.
- 5
Finish all 8 weeks. Keep your results, earn Founding Member status for life, and compete for the $500 grand prize.
Meet your coach
I'm Jeff. A few years ago I sat at a desk all day and weighed over 280 pounds. A doctor told me I would be on medication for the rest of my life. I asked what else I could try first.
I started small: my food habits first, then moving my body, with my brother in my corner. The first 20 pounds came off fast. Then I kept going, and my whole family followed.
I won't tell you it's easy. It's simple, and you won't do it alone. I write every plan in this challenge myself, and I check your progress every week.
Jeff Pena, founder and head coach
Read Jeff's full storyJeff's results are his own. Yours will depend on your body, your starting point, and the work you put in.
Our guarantee
Complete all 8 weeks. If you're not happy with your transformation, tell us within 14 days of the finish: we'll refund you in full, or give you the next challenge free. Your choice.
One condition only: finish the 8 weeks. That's the whole deal.
The First Challenge
Monday, September 14 to Sunday, November 8. About 20 founding spots.
$997
One payment. Founding price (regular $1497).
Secure payment by Stripe. Your card details never touch our servers.
Questions people ask
I'm really busy. How much time does this take?
Less than you think. Your training program is built around the days and minutes you tell us you have. Most workouts take 30 to 60 minutes. Daily tracking is two taps on your phone.
I've tried programs before and they didn't stick. Why is this different?
Three reasons. Your plan is written for you by a real coach, not generated. A coach reviews your progress at week 4 and adjusts. And you're in a group that starts and finishes together, so you're never doing it alone.
Do I need a gym membership?
No. Tell us what you have. A full gym, a few dumbbells at home, or nothing at all. Your program is built around your equipment.
What if I travel or eat out a lot?
Your plan is built around your real life, and you get our eating out cheat sheet so restaurant meals don't knock you off track.
How does the guarantee work?
One condition: finish all 8 weeks. Complete all 8 weeks. If you're not happy with your transformation, tell us within 14 days of the finish: we'll refund you in full, or give you the next challenge free. Your choice.
What is the grand prize?
The member with the biggest transformation wins $500 plus a full year of founding membership at our gym. Everyone who finishes earns permanent Founding Member status.
When does it start and what happens after I join?
The challenge starts Monday, September 14 and ends Sunday, November 8. Right after you join, you answer a short set of questions (about 10 minutes). Your coach uses them to write your plans, and both are waiting for you before day one.
Is my payment secure?
Yes. Payment runs through Stripe, the same company that handles payments for Amazon and Google. Your card details never touch our servers.
Not ready, or spots are gone?
Join the waitlist and we'll email you when the next challenge opens.